fundraising

LG Impact helps organizations design, launch, and lead execution of successful fundraising campaigns to secure sustainable revenue. By leveraging proven strategies, donor psychology, and data-driven approaches, we ensure the campaign aligns with your mission, capacity, and growth goals.

Campaign Strategy & Planning

• Assess the nonprofit’s fundraising history, donor base, and capacity to determine the best campaign type (capital, annual, major gifts, crowdfunding, etc.).
• Define clear goals (dollar amount, donor retention/expansion, engagement metrics).
• Develop a timeline, budget, and gift table (donation targets by giving level).

Donor Research & Segmentation

• Analyze the existing donor database to identify major gift prospects, lapsed donors, and upgrade opportunities.
• Segment audiences for tailored messaging (individuals, corporations, foundations).
• Recommend prospect research tools to uncover new funding opportunities.

Case for Support & Messaging

• Craft a compelling narrative that ties donor impact to the campaign’s urgency and vision.
• Develop donor-centric messaging for appeals, websites, social media, and events.
• Train staff/board on storytelling and pitching the campaign effectively.

Multi-Channel Fundraising Execution

• Design digital campaigns (email, social media, crowdfunding) with optimized donation pages.
• Plan direct mail, phone banking, and peer-to-peer strategies for broader reach.
• Advise on major gifts and corporate sponsorship outreach (pipeline management, asks, stewardship).

Volunteer & Board Engagement

• Mobilize the board to leverage personal networks and make introductions.
• Recruit and train fundraising volunteers (ambassadors, event hosts).
• Set clear roles and accountability for campaign leadership.

Campaign Monitoring & Adaptation

• Track real-time performance (donation rates, engagement metrics).
• Adjust tactics based on data (A/B testing, donor feedback).
• Ensure prompt donor acknowledgment and stewardship to sustain relationships.

Post-Campaign Support

• Evaluate success metrics (funds raised, donor retention, cost per dollar raised).
• Recommend long-term cultivation strategies to retain new donors.
• Transition one-time donors into recurring giving programs.

LG Impact will leverage its extensive experience meeting with and soliciting foundations to help you secure vital funding by developing compelling proposals, strengthening grant readiness, and building sustainable relationships with institutional funders. We bring expertise in crafting persuasive narratives that align nonprofit programs with funder priorities while establishing systems for long-term grant success.

Grant Readiness Assessment

• Evaluate organizational capacity for grant funding
• Audit existing documents (financials, impact data, supporting materials)
• Identify gaps in required certifications or compliance documentation
• Develop boilerplate content library for frequently requested information

Funder Research & Strategy

• Research and identify best-fit foundation, corporate and government funders
• Create prioritized grant calendar with deadlines and submission dates
• Develop cultivation strategies for key funding prospects
• Advise on grant diversification to prevent over-reliance on single sources

Proposal Development

• Craft compelling narratives that connect programs to funder priorities
• Develop logic models/theories of change to strengthen case for support
• Write persuasive need statements with supporting data
• Create clear, measurable objectives and evaluation plans
• Prepare budgets and budget narratives that align with proposal goals

Submission & Compliance

• Ensure proposals meet all technical requirements and formatting guidelines
• Coordinate attachments and supporting documents
• Manage electronic submission processes
• Advise on grant agreement review and reporting requirements

Systems Development

• Create grant tracking system for deadlines, reports and renewals
• Develop templates for common application components
• Train staff on grant writing best practices
• Establish knowledge management systems for grant documentation

We help organizations establish and grow a sustainable legacy giving program, enabling donors to make impactful contributions through bequests, trusts, annuities, and other estate planning vehicles. LG Impact provides strategic guidance to build infrastructure, educate stakeholders, and cultivate long-term donor relationships.

Program Assessment & Planning

• Evaluate the nonprofit’s readiness for planned giving (donor base, staff capacity, existing policies).
• Define realistic goals (e.g., number of bequest commitments, endowment growth).
• Recommend gift types to promote based on donor demographics (wills, beneficiary designations, charitable gift annuities).

Infrastructure Development

• Draft gift acceptance policies (legal, financial, and ethical guidelines).
• Create marketing materials (brochures, website content, donor stories).
• Develop recognition societies (e.g., Legacy Circle) to steward planned gift donors.

Donor Identification & Cultivation

• Analyze the donor database to identify high-potential prospects (long-time supporters, older donors, childless couples).
• Design cultivation strategies (personalized outreach, seminars, one-on-one meetings).
• Train staff/board on how to discuss planned giving sensitively and effectively.

Marketing & Outreach

• Implement multi-channel campaigns (direct mail, email, social media, webinars).
• Partner with local estate planners and financial advisors to educate donors.
• Optimize the donation webpage for planned giving options and resources.

Stewardship & Legal Compliance

• Establish thank-you protocols (personalized acknowledgments, annual updates).
• Ensure compliance with state and federal regulations (IRS, CGA laws).
• Track expectancies (documented commitments) without counting revocable gifts in revenue.

LG Impact will help organizations build a comprehensive, donor-centric online revenue generation program that leverages modern digital tools and best practices to maximize giving. We develop an integrated strategy that converts online engagement into sustainable support while strengthening donor relationships.

Digital Fundraising Assessment

• Audit existing online giving infrastructure (donation pages, payment processors, CRM integration)
• Evaluate current digital campaigns (email, social media, peer-to-peer)
• Analyze conversion metrics (donation abandonment rates, average gift size)
• Identify technology gaps and integration opportunities

Strategic Program Development

• Create multi-channel fundraising calendar (Giving Tuesday, year-end, emergency appeals)
• Design donor journey maps for different supporter segments
• Develop sustained giving programs (monthly donations, tribute giving)
• Establish realistic revenue targets and KPIs

Campaign Optimization

• Redesign high-conversion donation pages (mobile-responsive, minimal fields)
• Develop email fundraising sequences with compelling storytelling
• Create social media fundraising playbooks for different platforms
• Implement retargeting strategies for abandoned donations

Technology Implementation

• Recommend and configure fundraising platforms (Bloomerang, GiveButter, DonorPerfect)
• Set up automated gift acknowledgment systems
• Integrate CRM/donation data flows for seamless reporting
• Implement conversion tracking (Google Analytics, Facebook Pixel)

Peer-to-Peer Strategy

• Develop turnkey crowdfunding toolkits for supporters
• Create team fundraising challenges with incentives
• Train ambassadors on effective personal fundraising
• Design matching gift campaigns to boost impact

Performance Management

• Establish monthly reporting dashboards
• Conduct A/B testing on key conversion points
• Optimize donation form fields based on analytics
• Recommend budget allocation for highest ROI channels

We help organizations design and execute high-impact special events that build community, elevate brand visibility, and generate sustainable revenue. By combining strategic planning with proven fundraising techniques, LG Impact ransforms events from transactional gatherings into powerful donor cultivation opportunities.

Event Strategy & Planning

• Conduct feasibility analysis to determine optimal event types (galas, peer-to-peer, virtual hybrid)
• Develop multi-year event calendars aligned with fundraising goals
• Create ROI projections with realistic budget/income scenarios
• Establish committee structures with clear volunteer roles

Donor-Centric Event Design

• Craft thematic experiences that connect to organizational mission
• Design giving moments (fund-a-need, auctions, pledge drives)
• Develop sponsorship packages with measurable benefits
• Implement ticket pricing strategies for maximum accessibility/revenue

Logistics & Production

• Create master project plans with timelines/milestones
• Negotiate vendor contracts (venues, AV, catering)
• Establish risk management protocols (insurance, safety, contingency plans)
• Develop virtual/hybrid event tech stacks when applicable

Donor Engagement Integration

• Design pre-event cultivation strategies (host committees, sponsor meetings)
• Create post-event stewardship plans (personalized follow-ups, impact reports)
• Train staff/volunteers on donor conversations during events
• Implement CRM integration for attendee tracking

Performance Optimization

• Establish key metrics (net revenue, cost per dollar raised, new donor acquisition)
• Conduct post-event debriefs with actionable insights
• Recommend year-over-year improvements based on data
• Develop event succession plans for sustainable execution

LG Impact helps organizations craft a compelling Case for Support—a foundational document that articulates the nonprofit’s mission, impact, and funding needs in a persuasive, donor-centric way. This document serves as the backbone for fundraising campaigns, grant proposals, and donor communications, ensuring consistency and clarity in messaging.

Research & Discovery

• Conduct stakeholder interviews (staff, board, beneficiaries, donors) to gather insights.
• Analyze the nonprofit’s impact data, financials, and competitive landscape.
• Identify key differentiators that set the organization apart.

Messaging & Storytelling

• Define the core narrative—why the nonprofit exists, whom it serves, and why support is critical.
• Craft emotionally compelling stories that illustrate real-world impact.
• Develop donor-centric language that connects supporters to outcomes.

Structure & Content Development

• Outline a clear, persuasive structure (Problem → Solution → Impact → Call to Action).
• Write concise, powerful content for different audiences (individual donors, foundations, corporations).
• Incorporate data, testimonials, and visuals to strengthen credibility.

Alignment & Brand Consistency

• Ensure the Case aligns with the nonprofit’s brand, values, and strategic goals.
• Adapt the document for different formats (print, digital, presentation decks).
• Train staff/board on how to use the Case in fundraising conversations.

Testing & Refinement

• Gather donor feedback to refine messaging.
• A/B test different versions for effectiveness.
• Update the Case regularly to reflect new achievements or shifts in strategy.