Marketing & PR

LG Impact helps nonprofit and for-profit organizations build and execute strategic public relations programs to enhance visibility, shape public perception, and engage key stakeholders—including media, donors, customers, investors, policymakers, and the community. We develop a proactive PR strategy that aligns with the organization’s goals, leveraging storytelling, media relations, and digital communications to amplify impact and drive business or mission success.

PR Strategy & Planning

• Conduct a PR audit to assess current efforts, strengths, and gaps.
• Define clear PR objectives (brand awareness, crisis management, thought leadership, fundraising support, sales growth, investor relations).
• Identify target audiences (media, donors, customers, investors, partners, policymakers).
• Develop a customized PR plan with tactics, timelines, and success metrics.

Messaging & Storytelling

• Craft a compelling narrative that communicates the organization’s mission, impact, and differentiators (nonprofits) or brand value, innovation, and competitive edge (for-profits).
• Develop key messages tailored for different audiences (press releases, speeches, social media, investor communications).
• Train spokespeople (executives, staff, beneficiaries, or customer advocates) for media interviews and public speaking.

Media Relations & Outreach

• Build and maintain a targeted media list (journalists, bloggers, influencers, industry analysts).
• Write and distribute press releases, media pitches, and op-eds.
• Secure earned media coverage (interviews, features, expert commentary, product reviews).
• Manage crisis communications (response plans, holding statements, reputation repair).

Digital PR & Content Strategy

• Amplify PR efforts through social media, blogs, email newsletters, and owned media.
• Pitch leadership for podcasts, webinars, and speaking engagements to establish thought leadership.
• Leverage multimedia storytelling (videos, infographics, case studies) to enhance engagement.

Stakeholder & Community Engagement

• Identify partnership opportunities (corporate sponsors, influencers, community leaders, industry associations).
• Plan and promote PR-worthy events (milestone announcements, impact reports, product launches, fundraising campaigns).
• Engage brand ambassadors (donors, volunteers, satisfied customers, loyal clients) to amplify reach.

Measurement & Optimization

• Track media impressions, social engagement, website traffic, lead generation, and donor conversions or sales impact.
• Analyze what’s working and refine strategies for greater impact.
• Provide monthly/quarterly PR reports with actionable insights.

We help nonprofits, businesses, and mission-driven organizations build and execute a results-driven digital strategy to boost visibility, engagement, conversions, and ROI. Whether the goal is donor acquisition, sales growth, lead generation, or community impact, LG Impact leverages data, technology, and audience insights to optimize campaigns across all digital channels.

Digital Marketing Audit & Strategy

• Assess current digital assets (website, SEO, social media, email, ads, analytics).
• Audit performance metrics (donation conversions, e-commerce sales, lead capture rates, engagement).
• Define objectives (fundraising growth, customer acquisition, brand authority, advocacy).
• Develop a tailored multi-channel plan with KPIs

Website & Conversion Optimization

• Improve UX, accessibility, and mobile responsiveness.
• Optimize SEO (keyword strategy, technical fixes, content clusters).
• Streamline donation forms, checkout flows, or lead capture funnels for higher conversions.
• Implement A/B testing for layouts, calls to action, and trust elements.

Content & Social Media Strategy

• Create a content calendar aligned with donor/customer journeys.
• Produce high-value content (impact stories, product guides, thought leadership).
• Develop platform-specific social strategies (organic engagement + paid ads).
• Leverage paid social (Meta, LinkedIn) for targeted donor acquisition or sales prospecting.

Email Marketing & Automation

• Segment lists (donors, subscribers, high-value customers).
• Build automated flows (welcome series, renewal reminders, post-purchase nurtures).
• A/B test messaging for higher open rates, click-throughs, and conversions.

Digital Advertising & Analytics

• Manage Google Ads, Meta Ads, and Google Grants (nonprofits).
• Launch retargeting campaigns to recover abandoned carts/donations.
• Track performance (attribution models, tagging, funnel drop-offs).
• Optimize budgets to lower cost per lead or cost per dollar raised.

Technology Integration

• Recommend tools (CRM, marketing automation, analytics).
• Integrate systems (donor databases, e-commerce platforms, email providers).
• Train teams on data-driven decision-making and platform best practices.

LG Impact helps nonprofit and for-profit organizations design and execute strategic, high-impact direct mail campaigns that acquire and retain donors, customers, or supporters while maximizing ROI. By combining data-driven strategies with compelling storytelling, we help create mail pieces that inspire action and strengthen relationships with key audiences.

Program Strategy & Planning

• Assess the organization’s current direct mail efforts (past campaigns, response rates, donor/customer segments).
• Define campaign goals (donor acquisition, renewal, upgrades, sales conversions, lead generation, or customer retention) and target audiences.
• Develop a yearly mailing calendar aligned with fundraising, sales, or engagement priorities and audience communication rhythms.

Audience-Centric Content Development

• Craft emotionally compelling narratives that connect donor values to mission impact (nonprofits) or customer needs to product benefits (for-profits).
• Design response-driven packages (personalized letters, reply devices, envelopes, inserts, promotional offers).
• Create segmented messaging for different groups (first-time donors, loyal supporters, lapsed donors, high-value customers, or prospects).

Production & Logistics Management

• Oversee mailing list selection and hygiene (merge/purge, NCOA updates, CRM alignment).
• Manage vendor relationships (printers, mail houses, postal services).
• Implement cost-saving strategies (bulk mail rates, co-op mailing opportunities, digital-to-print integration).

Testing & Optimization

• Design A/B testing protocols (letter length, ask amounts, premium inclusions, offer variations).
• Analyze response rate data to refine future mailings.
• Recommend integration strategies with digital channels (QR codes, personalized URLs, follow-up emails, retargeting ads)

Performance Tracking & Analysis

• Establish key metrics (response rates, average gift, cost per dollar raised, conversion rate, customer lifetime value).
• Provide detailed campaign reports with actionable insights.
• Recommend donor/customer journey improvements based on mail performance data.